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Performance, Rank, and Weight:
Your website’s “Page Rank” (named after Google co-founder Larry Page) is like a badge showing how much you’re trusted online, and how popular you are with the world. It influences where your content gets placed in searches. Your site’s speed and performance affects this metric as well as other stuff.
Article and Product Meta Data:
Every page on your site should have the proper keywords and descriptions associated with it if you want it to be found. That DOES NOT mean putting in every single possible keyword you can imagine people searching for. It means putting in a few, and making them be the best few. It does not help you to flood your pages with keywords. It hurts you.
Localization and Media Utilization
Your social reach is much more than just Facebook, Twitter, and LinkedIn. In fact, of all social networks you could be using in the world, none are more important for your organic discovery than Google Plus. Aside from that, we can help you be found in places like Yelp, Yellow Pages, Angie’s List, and much more, if you’re a local business looking for local people.
Google Social Connections and Appearance
You may not know it, but HOW your content appears on Google is sometimes more important than where it appears. An article at the top of the page is sometimes scrolled over if the 4th or 5th one down has a video thumbnail, for example. How does your content look? Let’s solve problems together.