This is a comparison animation and voice over video I created for WPMU DEV, the largest, longest lasting WordPress theme and development site in the world. I’ve made several videos for WPMU DEV, which you’ll find within the portfolio areas of this site. My goal when creating videos such as this are to visually demonstrate similarities and differences between two comparable products, and to distinguish one as the better option for a viewer, without actually claiming one as being ultimately superior. The key is to explain everything that’s important for an end user in such a way that they draw their own conclusion about which is the best for them. This, of course, if you aren’t directly representing one of them.
If this video was made to promote a product, the approach would be slightly different, putting slightly more emphasis on the positive values on the product in the spotlight, while placing slightly more emphasis on the negative values of the competing product or service.